The Final Chapter of MIPTV: A New Era Begins

‍

The final chapter of MIPTV has unfolded in Cannes, marking the end of an era in the international television market. The 61st and last edition, hosted by RX France, brought together a diverse crowd of delegates from around the globe. Despite a more subdued atmosphere compared to previous years, MIPTV 2024 showcased participants from 84 countries, highlighting 1,200 buyers and 135 exhibitors.

‍

Kicking off with a pre-opening weekend featuring MIPDoc and MIPFormats, the event coincided with Canneseries screenings at the Palais des Festivals. However, many panel sessions were held in smaller venues, with key areas like the Grand Auditorium reserved solely for Canneseries. Parts of the Palais were closed, leading to a more intimate experience compared to earlier editions.

‍

Reflecting on the event's conclusion, industry executives expressed mixed emotions. Ana Langenberg from NBCUniversal articulated a bittersweet nostalgia, saying, “It has felt really quiet this year, and I think it was time for a change.” Amanda Groom of The Bridge echoed this sentiment, highlighting uncertainty about what would replace MIPTV’s unique networking and co-production opportunities. Despite this, Lucy Smith, the Director of MIPTV and MIPCOM, emphasized the event's success, stating, “The plan was for MIPTV to have a stellar send-off... We’re grateful to the international TV industry for their support.”

‍

As MIPTV closes its doors, excitement builds for MIPCOM Cannes, which is gearing up for its 40th anniversary later this year. RX France has announced plans for MIP London, scheduled for February 24-27, 2025, at the Savoy Hotel. This new event aims to complement the existing London TV Screenings, providing a fresh platform for buyers and fostering business opportunities. Lucy Smith noted that MIP London will differ significantly in format from MIPTV, driven by market feedback, which promises to bring a new energy to the industry.

‍

While MIPTV experienced a drop in attendance—down 40% compared to prior years—opportunities for networking and deal-making persisted. Some producers reported satisfaction with the quality of their meetings. However, the transition to MIP London raised some skepticism among industry players. Concerns about accessibility and whether it could replicate the spontaneous connections that Cannes fostered were voiced. Yet, the event still showcased exciting upcoming titles, such as the acclaimed “Fallout” and “Becoming Karl Lagerfeld,” the latter receiving a standing ovation. In the Canneseries competition, “The Zweiflers” was recognized for its unexpected humor, winning Best Series.

‍

Industry trends highlighted an increased focus on comedy, now accounting for 18% of new scripted shows, reflecting a collective desire for escapism. Ambitious projects like NBCUniversal and BBC's “The Americas” promise to be landmarks in unscripted programming.

‍

As the landscape shifts, MIPTV panelists discussed innovative financing strategies to navigate a contracting business environment. The future may hold opportunities for profitability as costs normalize.

‍

Ultimately, the closure of MIPTV in Cannes signifies a poignant transition within the content industry. While its end evokes nostalgia, it also heralds new beginnings, showcasing the resilience and adaptability of the television industry as it embraces the exciting changes ahead in London.

‍