“China, Korea, Japan and India are all on the table,” explains Lukasz Jeziorski, CEO and Founder of PlumResearch. “The biggest challenge is that every single one of them has a unique approach around consuming and serving content.”
Content consumption in Korea and Southeast Asia is dominated by SVOD platforms because of the convenience and the control — audiences like choosing what they watch, when, and for how long — and the proliferation of Android devices.
Netflix and Amazon Prime Video have both been ramping up investment in local originals, both series and films, in active competition to dominate these markets.
Jeziorski adds, “Unlike in Europe, the cultural side of the business also differs heavily between those countries, so even though they technically lie on one continent, they require absolutely different strategies.”