This September, Lukasz Jeziorski joined host Danuta Isler for an episode of “Q and A” on Polskie Radio, a weekly English-language podcast exploring the top tech talent coming out of Poland.

The conversation focused on the advantages of PlumResearch’s audience analytics for talent agencies, networks and studios, and how Plum’s cutting-edge hardware and software technology is shaking things up in the global entertainment industry.

Audience measurement is the currency for ad exchanging,” explained Jeziorski. “It also allows content owners and licensors to identify what is the consumption appetite for their content; therefore, they can leverage the license in different markets. They can negotiate with broadcaster and VoD platforms.

Listen to the full interview with Polskie Radio.