If you’re attending the annual IBC show (International Broadcasting Convention) in Amsterdam this year, be on the lookout for a number of interesting side panels and events including Multiscreen Salon.

The annual IBC side event is a place where inspiration and innovation come together. The goal of Multiscreen Salon is to bring business leaders and professionals, as well as new and cutting-edge companies in the media industry, under one roof for an inspiring day of discussions.

PlumResearch CEO Lukasz Jeziorski will conduct a presentation: “How Does the Audience Access and Select Video Content?” The focus of this talk will center around the data PlumResearch provides to movie studios and networks who are looking to study the behavior and viewing habits of consumers.

“We want to show our industry partners how viewers browse and access online video content and platforms,” Jeziorski said. “We provide some of the largest samples in the world and offer granular insights into a user’s streaming activity. Our product is very distinct in the market.”

After the presentation Jeziorski will participate in a three-way fireside chat with Global Industry Head of Media & Entertainment at GfK, Niko Waesche. The talk will be moderated by Jeroen Doucet, the Chief Strategy Officer at Ex Machina Group.