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We push audience measurement to the limit

We are dedicated to providing clients with the most reliable data available in order to best serve their audience, maximize marketing dollars and increase ROI.

We control the full flow

Receive unaltered and unbiased business intelligence with our 360° approach to data.

Gathering

Plum builds B2C software and apps to obtain data processing consent. We also partner with third party software vendors, hardware manufacturers and Internet Service Providers to gather the full device-agnostic picture of content consumption.

Analysing

Data sent to our warehouses is cleaned, structured and weighted to represent each target population. At this stage we also put Machine Learning to work, if needed.

Reporting

Finally the information is enriched with metadata and visualised within our SaaS dashboards.

Showlabs.tv

The most granluar audience measurement insight into SVOD consumption for motion picture industry professionals.

Linear Telemetry

A single source audience measurement solution for in-home & out-of-home radio and TV consumption based on smartwatches and set-top boxes. Plum Research provides both hardware and software solutions for this project.

Siphonics

The place to go to find accurate insights on music industry established talent, rising stars and planning concert tours. Siphonics merges data from multiple streaming services and social media sites.

TicketWicket

An award-winning app making it possible for merchants to control each stage of ticket distribution. TicketWicket’s core focus is to understand each user and provide a wide spectrum of up-selling.

Visit TicketWicket
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